acquires DRMetrix to bolster DTC and direct response offerings. READ!

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The DNA of direct response has been discovered

Technology and industry experts on two continents have come together to create a system capable of monitoring national cable networks 24/7/365. Like finding a single strand of DNA, intelligent and automated technology analyzes the digital attributes of every commercial and program to find new brand-direct as well as direct spots and infomercials.

Explore the DNA of any Direct-to-Consumer Television Campaign


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"DRMetrix's technology appears to be a vast upgrade to the monitoring systems and researchers who have attempted to track direct response advertising." - Response Magazine
"DRMetrix's research technology signifies a first real step in including lead-generation, retail-driven and brand-response campaigns as part of the direct response research universe." - Editor's Note, Response Magazine

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