The DNA of direct response has been discovered

Technology and industry experts on two continents have come together to create a system capable of monitoring national cable networks 24/7/365. Like finding a single strand of DNA, intelligent and automated technology analyzes the digital attributes of every commercial and program to find new DRTV spots and infomercials.

Explore the DNA of any DRTV Campaign

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AdSphere Statistics

Since Dec 2014 - Accurate to within 15 minutes

"DRMetrix's technology appears to be a vast upgrade to the monitoring systems and researchers who have attempted to track direct response advertising." - Response Magazine
"DRMetrix's research technology signifies a first real step in including lead-generation, retail-driven and brand-response campaigns as part of the direct response research universe." - Editor's Note, Response Magazine

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