DRMetrix overview for Advertisers

DRMETRIX, March 15, 2018 | Print Page
How to improve TV Advertising ROI & KPIs

DRMetrix helps advertisers to improve the effectiveness of their television campaigns by providing insights that can’t be found anywhere else. As a competitive media research system, AdSphere™ was developed to provide a window into the world of accountable television advertising. The foundation of any successful campaign starts with creative that delivers measurable results. AdSphere™ will show you what creative approaches are delivering the best results across 165 industry categories. AdSphere™ has tracked over 48,351,483 airings across 53,578 accountable creatives since it was deployed back in 2014. Today, AdSphere™ tracks accountable campaigns on over 125 networks keeping track of best performing networks and dayparts with deterministic data insights that go far beyond traditional GRPs.

For more information on how AdSphere™ can breathe new life into your television campaign, please read the following article: GRPs Take A Backseat To New Metrics.

Your Advertiser Page

ACREvery advertiser in the industry has their own dedicated profile page in AdSphere™. Have you seen yours? Built using publicly available information, it includes key company contacts, a historical listing of all of your television commercials and also touts your company’s industry ranking based on projected lifetime television spend. As a free service, allow us to customize your advertiser profile page with your company logo and more!

A View Into Your Television Campaign like no other

As accountable television advertisers we constantly optimize our campaigns. We use different 800 numbers or web based promotion codes to allow us to measure consumer response and resulting ROI down to the creative, network, and daypart level. We measure our results day in and day out tirelessly optimizing what works and discontinuing what underperforms. When something goes wrong, getting quick and accurate insights used to be a challenge. Let’s say your creative ran on a network at considerable expense and the response wasn’t as expected. AdSphere™ is the only airings verification system on the market that can quickly answer all of the following questions:

  • 1 Did the spot or infomercial really run?
  • 2 Were there any audio or video problems with the airing?
  • 3 Was the 800 number or promotion code in the airing correct?
  • 4 Did a competitor’s spot run in close proximity?
  • 5 Did the spot clear in the correct break type?
  • 6 Was the program description correct? (for infomercials)

AdSphere's Network Log View

Real Time Airing Detections

AdSphere™ is the only system on the market that allows you to pull down spot, 5 min, and 28.5 minute airings within 30 minutes of actual airtime! Get your airings data on over 125 networks including clickable airing level playback link, program descriptions, break type, 800 number, URL, promotion code, and much more.

Tracking & Alerts

Adsphere™ makes it easy to keep up to date on all the new advertiser and brands being launched on television across 165 industry categories. Schedule daily or weekly email alerts for any categories, networks, advertisers, or brands you wish to monitor.

Adsphere™ dashboard

Ranking Reports

Ranking ReportsSee which advertisers and brands have the highest schedule valuation for any date range, industry category, and more. Drill down to quickly see the top brands and creatives and analyze both creative and media executions.

AdSphere™ Awards - Recognizing Excellence in Advertising

AdSphere™ Awards DRMetrix created the AdSphere™ Awards to honor the top advertisers and brands in the industry. The annual awards are presented to recipients attending the annual MTC EXPO. The AdSphere™ Awards is the first awards program to be inclusive of the entire brand/direct and direct response television industry. To see a list of this year’s winners, please click here.

The AdSphere awards recognize best-of-class advertisers across four industry classifications including short-form products, lead generation, brand/direct, and 28.5-minute infomercials. Accountable television campaigns achieving this level of scale demonstrate consumer popularity and also best-in-class creative and media execution.

But Wait, There’s More!

Let us share AdSphere™ with you and your team for two weeks at no cost! Get started by scheduling a screen share demonstration today by clicking here.

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