DRMetrix overview for Vendors

DRMETRIX, March 15, 2018 | Print Page
Direct Response Television - 7.8 billion for 2017

If you’re a vendor looking to sell a product or service to brand/direct and/or direct response television advertisers, you’ve come to the right place.

The Marketplace

Since DRMetrix deployed its Adsphere™ platform in 2014, over 27 million short form airings have been detected in addition to over 289k infomercial airings. Today, AdSphere™ monitors over 120 networks and has identified 8,151 brands and 4,477 advertisers who engage consumer response in their television campaigns. Industry short form billings were over 7.8 billion dollars based on our 2017 industry study.

Many of these advertisers are using 800 numbers to sell products and services while other are using web addresses or other call to action strategies.

The Opportunities

AdSphere™ has built the industry’s largest advertiser contact database complete with phone, email, and social media links. It’s easier than ever before to identify, qualify, and contact these valuable targeted prospects.

AdSphere™ contact database

Ranking reports

Easy to understand industry rankings - Rank advertisers by spend level, category, response type, and more.

Sample Advertiser Ranking report for a single media week listing the top “lead generation” advertisers by projected schedule valuation with the response type TFN (toll free number).

AdSphere™ Ranking reports

You can also filter for specific types of advertisers including advertisers selling products in short form or 28.5 minute formats. Also, filter for lead generation and brand/direct campaigns.

Stream commercials

Click and watch all applicable TV commercials to better understand the advertiser’s business before reaching out to them. Click and watch all applicable TV commercials

Tracking & Alerts

Adsphere™ makes it easy to keep up to date on all the new advertiser and brands being launched on television across 165 industry categories. Schedule daily or weekly email alerts for any categories, networks, advertisers, or brands you wish to monitor.

Adsphere™ dashboard

Global Search

Find any advertiser or brand in seconds and gain access to all current and historical creatives.

Find any advertiser or brand

We’d love to explore how AdSphere™ can help you grow your business! To schedule a screen share demonstration and free trial, please click here.

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