Welcome to the TRUE TOP 50, brought to you by DRMetrix and SciMark. Data for these reports comes from AdSphere™ monitoring of more than 100 national cable networks. AdSphere™ identifies, categorizes, and tracks DRTV creatives across four industry classifications: "Short Form Products", "Lead Generation", "Brand/DR", and "28.5 Minute". The TRUE TOP 50 report is based on the "Short Form Products" and "28.5 Minute" classifications.


  • Short Form Brands
  • Long Form Brands
  • Top Advertisers

Short Form Brands

TOP 50 SHORT FORM PRODUCT BRANDS
RANKBRAND NAMEADVERTISERPRICEAIRINGSSPEND INDEXNATIONAL %ASDNETWORKS
1Proactiv+Guthy-Renker(Continuity) $19.9541,52734.566680 sec78
2Copper Fit Back ProIdea Village Products$19.999,3337.875278 sec49
3MicroTouch Tough BladeIdea Village Products$19.997,7457.466983 sec53
4LipozeneObesity Research Institute$29.958,7656.8874111 sec46
5Flex Seal LiquidSwift Response$19.9910,9406.614773 sec54
6Dutch Glow Amish Cleaning TonicSAS Group$14.995,5515.937196 sec65
7Gotham Steel PanE. Mishan & Sons$19.995,0045.4386102 sec57
8Roto ClipperAllstar Products$19.993,5864.818487 sec61
9Copper FitIdea Village Products$19.997,4094.646185 sec42
10Wonder WalletAllstar Products$19.953,7404.086377 sec60
11Copper Fit Step FXIdea Village Products$24.996,3274.045475 sec64
12Bye Bye Foundation - Beautiful You CollectionFavor Products(Continuity) $39.951,1223.9299296 sec32
13ReColorThe Avento Corporation$19.993,2613.8897120 sec54
14Red Copper PanTelebrands$19.992,3233.8191119 sec36
15Zap!Zap! Products$19.954,5133.7298120 sec39
16Meaningful Beauty UltraGuthy-Renker(Continuity) $39.951,2253.4098252 sec33
17Knot OutAllstar Products$14.992,2212.707380 sec51
18Simply StraightOntel Products$39.992,8072.6597126 sec42
19Lazer BondTelebrands$19.991,9232.5787116 sec44
20Pocket Hose Top BrassTelebrands$19.991,6962.5480119 sec27
21Meaningful Beauty AdvancedGuthy-Renker(Continuity) $29.957892.17100120 sec28
22Swerve BallIdea Village Products$14.993,1612.126983 sec31
23Bell+Howell TacLightE. Mishan & Sons$19.991,5061.7497120 sec36
24Crepe EraseGuthy-Renker(Continuity) $39.955781.7097296 sec18
25Rocket CoptersIdea Village Products$14.993,5251.586983 sec31
26EverBriteOntel Products$12.991,0511.5791120 sec28
27In Styler MAX Rotating IronTre Milano$14.991,7401.549598 sec23
282016 $50 Gold Buffalo Tribute ProofNational Collectors Mint$9.951,3911.527590 sec22
29Waterpik FlosserWater Pik$89.993,0271.5091161 sec34
30Vermont Teddy BearVermont Teddy Bear$99.008751.458960 sec26
311 Second SlicerTrisales Marketing$19.951,1611.456889 sec38
32Side Sleeper Pro AirAllstar Products$29.991,0731.4091120 sec40
33Teeter Hang UpsSTL International$14.951,6961.3892120 sec15
34Ab Carver ProImplus(2-pay of) $19.951,1801.364260 sec12
35Wipe New Headlight RestoreWipe New$9.991,4491.345792 sec32
36Derm Exclusive Fill and FreezeBeach Body$39.952,8281.324983 sec20
37United States Gold and Silver ReserveU.S. Money Reserve$119.008941.2138120 sec5
38OrbitrimAllstar Products$19.951,8491.115384 sec41
39Miracle Bamboo PillowOntel Products$29.951,2061.10100177 sec26
40Slice RightSpark Innovators$19.999011.0992117 sec24
41Hydro MousseEagle Eye Marketing$19.951,7181.035985 sec42
42Sonic GroomIdea Village Products$39.996130.969393 sec25
43Rodent SheriffTrisales Marketing$10.001,5340.966999 sec35
445 Second FixOntel Products$19.991,9500.8998117 sec29
45Furniture FeetOntel Products$10.004120.8787120 sec21
46Scratch+AideSAS Group$10.005220.857897 sec19
47Pure SleepSleep Science Partners$0.001,0180.802669 sec13
48TastingRoom.comL18 Holdings$6.951,6630.807154 sec32
49DashCam ProInventel$39.991,7660.7598119 sec18
50Atomic BeamTelebrands$19.991,1580.7299120 sec33

Long Form Brands

TOP 50 LONG FORM BRANDS
RANKBRAND NAMEADVERTISERPRICEAIRINGSSPEND INDEXNETWORKS
1CizeBeach Body(3-pay of) $19.952,895100.0043
2Bye Bye Foundation - Beautiful You CollectionFavor Products(Continuity) $39.951,89768.0935
3LifeLockLifeLockLead Gen1,76055.9137
4Total GymTotal Gym Fitness$14.952,35954.9733
5Meaningful Beauty UltraGuthy-Renker(Continuity) $39.951,33746.5436
6Luminess AirLuminess Direct$19.951,31245.8335
7Ninja Coffee BarSharkNinja Operating(4-pay of) $44.951,32641.9840
8Nutri Ninja Blender DuoSharkNinja Operating(4-pay of) $49.951,23439.9440
9Shark Rocket Deluxe ProSharkNinja Operating(5-pay of) $39.951,12735.2541
10Shark Rotator Powered Lift AwaySharkNinja Operating(5-pay of) $49.9591930.1437
11Copper ChefTristar Products(3-pay of) $24.991,12129.4941
12Body BeastBeach Body(2-pay of) $19.9580223.6729
13Crepe EraseGuthy-Renker(Continuity) $39.9563021.1330
14Tai ChengBeach Body(3-pay of) $39.9570321.0034
15DermaWandICTV BrandsLead Gen66219.2432
16Omega XLGreat HealthworksLead Gen66717.2130
17Murad Rapid LighteningMurad(Continuity) $39.9543015.9126
18Bissell ProHeat 2X RevolutionBissell Homecare(4-pay of) $49.9570515.2133
19Power Pressure Cooker XLTristar Products(3-pay of) $33.3360115.0736
20ViviscalLifes2good$39.9956814.8128
21PiyoBeach Body(3-pay of) $19.9553013.9335
22SuppleSuppleLead Gen62913.4619
23NuWave Oven Pro PlusNuWave(3-pay of) $39.9543613.0732
24Cancer Treatment Centers of AmericaCTCALead Gen27311.9218
25Shark Rocket PowerheadSharkNinja Operating(5-pay of) $39.9543011.9034
26AndrozeneHealth Club DietLead Gen53311.2219
2721 Day FixBeach Body(3-pay of) $19.9539811.2236
28Cutlery CornerFrost CutleryLead Gen54611.2115
29KitchenAid Artisan Stand MixerWhirlpool(6-pay of) $59.9925611.196
30Peter Popoff MinistriesPeter Popoff MinistriesLead Gen32910.739
31NutrisystemNutrisystemLead Gen38310.6820
32HumanaHumana InsuranceLead Gen34810.5810
33Focus T25Beach Body(3-pay of) $19.9529410.5329
34Back 2 LifeCapbran Holdings(5-pay of) $29.9935910.4526
35Gotham Steel PanE. Mishan & Sons$19.9941610.1135
36Miracle MilesWalk Productions(2-pay of) $19.9930710.1021
37Conture Skin Toning SystemJe Matadi$29.9540110.0029
38Philips AirfryerKoninklijke Philips Electronics$49.954409.7529
39FoodSaver Vacuum Sealing SystemJarden(4-pay of) $49.952579.4010
40Worx GT 2.0 TrimmerPositec USA(3-pay of) $33.334088.4430
41NutriBullet ProNutriBullet(6-pay of) $19.994327.8229
42NuWave Precision Induction CooktopNuWave(3-pay of) $33.333817.1330
43Wen Healthy Hair CareGuthy-Renker(Continuity) $29.952617.0526
44Omax 3 Ultra Pure Fish OilPrevention PharmaceuticalsLead Gen3926.9620
45United States Money ReserveU.S. Money ReserveLead Gen1926.7416
46Joseph Prince MinistriesJoseph Prince MinistriesLead Gen2796.594
47Wonder Core Smart SystemHSNi(5-pay of) $19.953066.5631
48NuWave Oven ProNuWave(3-pay of) $39.953266.4831
49Green Tea CRPurity Products(Continuity) $0.002385.8918
50Follow Me Pressure WasherKarcher North AmericaLead Gen2025.8019

Top Advertisers

TOP 10 SHORT FORM PRODUCT ADVERTISERS
RANKADVERTISERBRANDSAIRINGSSPEND INDEXNATIONAL %LOCAL %ASDNETWORKS
1Guthy-Renker744,33342.47683288 sec78
2Idea Village Products4244,46533.33643684 sec85
3Allstar Products4214,79015.22762490 sec84
4Telebrands8012,67712.938812114 sec76
5E. Mishan & Sons239,9139.018614101 sec72
6Ontel Products249,3718.42964129 sec77
7SAS Group66,2757.12722896 sec68
8Swift Response311,9646.94524872 sec54
9Obesity Research Institute18,7656.887426111 sec46
10Favor Products11,1223.92991296 sec32

TOP 10 LONG FORM ADVERTISERS
RANKADVERTISERBRANDSAIRINGSSPEND INDEXNETWORKS
1Beach Body115,911100.0044
2SharkNinja Operating65,03985.7841
3Guthy-Renker62,50945.6238
4Favor Products11,89736.6735
5LifeLock11,76030.1037
6Total Gym Fitness12,35929.6033
7Tristar Products102,07528.3243
8Luminess Direct11,31224.6835
9Direct Holdings Americas261,44322.0630
10NuWave41,15414.6037
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© Copyright 2017, DRMETRIX LLC. All rights reserved. Rankings are from 12/28/2015 thru 12/25/2016. Occurrence data is collected on a 24/7 basis from monitored national cable networks. Short-form includes spots 5 minutes or less in length. Long-form includes programs of 28:30 in length. Spend index is based on a projection of direct response media expenditures with top long-form and short form campaigns earning a spend index score of 100 and all other advertisers calculated in comparison. The index also takes into account network and ROS daypart mix, and whether spots are airing in national or local “cue tone” breaks. Short Form Products are “call-to-order” campaigns with price disclosed in the spot. ASD represents “average spot duration” and is calculated by taking the total duration of detected spots divided by total units. DRMetrix is a media monitoring and research company specializing in the direct response television marketplace. Phone (951) 234-3899. E-mail: [email protected]