If you’re a media company looking to drive more advertising revenue from the brand/direct and direct response television industry, you’ve come to the right place.
Since deploying our AdSphere™ system in late 2014, over 28 million short form airings have been detected in addition to over 297k infomercial airings. Today, AdSphere™ monitors over 120 networks. Industry short form billings were over 7.8 billion based on our 2017 industry study.
To make sure your media properties are receiving their fair share of these market dollars, DRMetrix has developed AdSphere™.
Adsphere Industry Firsts:
Pattern and optical character recognition technologies combined with ACR detects new commercials with phone, URL, price points, etc. 34,818 unique responsive creatives identified to date. First competitive media research system to monitor all ad formats including spot, 5 min, and 28.5 minute. 28,789,137 airings detected to date. Airings reported within 30 minutes of airtime. No more waiting 4-6 weeks for data. National cable airings segmented and valued based on break type. No other competitive media system monitors commercial grade network feeds in a DPI compliant manner. Full Video playback of all creatives including spot, 5 min, and 28.5 minute. Ability to segment campaigns using DR variations (ie: different 800 number or promotion codes) from brand/direct campaigns (using vanity call to action). Compare your networks share-of-market by advertiser, brand, creative and/or by industry category against any other group of networks monitored by DRMetrix (122 to choose from). Discover new opportunities across any or all industry formats: short form, 5 min, and 28.5 minute.
GLOBAL SEARCHFind any advertiser or brand in seconds and gain access to all current and historical creatives.
THE OPPORTUNITIESFor network business development, AdSphere™ has built the industry’s largest advertiser contact database complete with phone, email, and social media links. It’s easier than ever before to identify, qualify, and contact these valuable targeted prospects.
TRACKING & ALERTSFor agency business development and research, Adsphere™ makes it easy to keep up to date on all the new advertiser and brands being launched on television across 165 industry categories. Schedule daily or weekly email alerts for any categories, networks, advertisers, or brands you wish to monitor.
A View Into Your Delivery like Never BeforeThe other side of sales is strong client services and being able to address the needs of your agency clients. If your network is one of the 120+ monitored by DRMetrix then AdSphere’s Network Log View will allow your client services team to create some very comprehensive reports. Imagine being able to quickly send the client a video clip of every one of their airings to prove clearance while addressing any and all possible questions such as:
1 When did the spot or infomercial run? 2 Were there any audio or video problems with the airing? 3 Was the 800 number or promotion code in the airing correct? 4 Did a competitor’s spot run in close proximity? 5 Did the spot clear in the correct break type? 6 Was the program description correct? (for infomercials)
schedule a screen share demonstrationPlease allow us to share AdSphere™ with you and your team. To schedule a screen share demonstration and free trial please click here.
Return to DRMETRIX Home page